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Does “Sex Sell”? (Should It?) Why I Cancelled My ‘Dollar Shave Club’ Subscription.

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I reactivated my long-dormant subscription to Dollar Shave Club today after many years being gone. Then, when attempting to get back to their website to check out the other products they offer, the search engine I was using displayed a semi-pornographic image from their website promoting one of their blog posts – a feeble attempt to use a cheapened attitude about sex to sell shaving products. I promptly requested a refund and cancelled future automatic shipments. I doubt they’ll take notice of the departure of one contrarian customer. (After all, they’re now owned by Uniliver, one of the largest consumer goods companies in the world. Unilever wouldn’t have paid $1 Billion to buy Dollar Shave Club if they weren’t a customer-acquiring, cash-producing machine.)

I resent when companies demean and distort a beautiful, God-ordained gift to make a buck. Pornography is a scourge on American society. It’s contributing to the destruction of young men & marriages. No man, including me, is ever free from the temptation to consume pornography as long as we live as fallen people in a world (wide web) where smut is so pervasive. Puritanical censorship laws won’t solve the problem; where there is demand, there will be supply. Jesus Christ, the incarnate Word of God (through whom all things were created and called GOOD), says this about the origin of pornography: “Out of the heart come evil thoughts, murder, adultery, sexual immorality, theft, false witness, slander. These are what defile a person.”

Pornography will disappear only when the hearts of men (and women) “come into the Light.” In the Gospel according to John, we read: “This is the judgment: the light has come into the world, and people loved the darkness rather than the light because their works were evil. For everyone who does wicked things hates the light and does not come to the light, lest his works should be exposed. But whoever does what is true comes to the light, so that it may be clearly seen that his works have been carried out in God.” May God help me and you to come to the Light!

The majority of men in America are consuming pornography on a regular basis; many of them know deep-down in their heart that their soul is being torn to shreds, but they don’t know how to break free. It is only by God’s grace that any of us can break free from the chains of sin. Sin simply means “missing the mark”; the term comes from archery – it’s when you shoot an arrow with your bow, and it flies right past its intended target. Our Creator gave us sexual intimacy as a beautiful means of expressing the life-long commitment between one man and one woman in marriage; the amazing result of this mysterious relationship is the pro-creation of children. We actually become co-creators with God as we bring new souls and bodies into existence.

The message in today’s culture is this: “You are nothing more than your sexual urges. Embrace any urge that enters your mind as your essence, your identity, and you’ll have deep happiness.” Nothing could be further from the truth! If you are struggling with addiction to pornography, I’m happy to help in any way that I can. Feel free to reach out and send me a message. God created you for deep communion with the Father, Son, and Holy Spirit… and with other people. Real people. I’m happy to come alongside you and pray for you and help in any way that I can. Please pray for me. I know that I’ll face even more temptation now that I’ve put this message out. I am not perfect. I am the “first & worst of sinners”! I struggle every day to live the abundant life in Christ that God has called me to.

If you’re interested in a unique perspective on pornography that you won’t hear anywhere else, you might find the work of Matt Fradd helpful. He was recently banned from speaking at Google headquarters about masturbation and pornography because he dares to speak the truth in public. His website is Love People, Use Things. If you are tired of Google tracking your every online activity and selling your personal data to the highest bidder, consider downloading the Brave browser. It blocks every single tracking cookie that’s following you around the web, resulting in creepy ads that seem way too personal. Plus, when you download Brave, you’ll be supporting my website. 🙂

What do you think? Does “sex sell”? (Should it?) I’d love to hear your thoughts!

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